Hosts: Brien Johnson, Co-Host Patti Handy of American Family Funding
Guest: Claudia Sheridan; Digital Media Specialist
Topic: Digital Marketing
Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220.
On this episode of the Ask Brien Radio Show, Host Brien Johnson and co-host Patti Handy, a mortgage advisor for American Family Funding, welcome special guest Claudia Sheridan, Facebook and Social Media marketing expert.
One thing that you need to know about digital marketing is that things are changing all the time, Sheridan said. You have to be on top of your game and see the trends before they happen to ensure to stay above your competition.
There is a lot of ways to market your business, from Google Adwords, Pay per click, Facebook ads. Patti said. Where do I start? Where should people start to ensure they do not become overwhelmed.
Previous Episode: CLAUDIA SHERIDAN; DIGITAL MEDIA SPECIALIST – ASK BRIEN RADIO SHOW – DECEMBER 7, 2017
When starting out, you do not need to be everywhere, Sheridan said. you just need to start somewhere and pick the platform that you are most comfortable with. When I started out, I chose Twitter first then migrated to Facebook.
Once you feel comfortable with a platform the next thing is not necessarily what your posting but being consistent about your posting. You can not post once every couple of months, but aim to post something weekly if not daily.
There are things to be careful of posting to various social media sites, Sheridan said. What may be appropriate for LinkedIn may not be appropriate for Facebook. That goes for all platforms. So be careful when posting to make sure the message is correct for the platform. You do not want a lot of text on Instagram where images are key, but you might want more text on LinkedIn or Facebook.
Keep in mind of your audience on every platform. Think about who will be using each and then you will need to skew your message to fit in the way that will connect and land with your target demographic.
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