Are there any websites where you can get free advertising?
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Depending on your sevice or product you could try Craigslist. eBay and Amazon will get your product to the masses for low cost like Facebook. You can try to get publicity depending on who you know. Absolute $0.00 is tough.Determine who is your target market. Can you hand out free samples? Word of mouth or networking are inexpensive ways to spread the word.