sarah.s | Profile
An adventurous entrepreneur. Continuously looking for ways to grow.
I think you should definitely slow down and regroup and assess your current strategy as a whole for selling your company and product to consumers. Who is your audience? Are you selling direct to consumer? Are you selling to stores? How can you directly target that consumer through marketing, sales approach, training etc. Evaluate the need for your software and thoroughly educate your sales people with not only the information they need to sell your product, but also the enthusiasm that they need to do so. Your success with sales are a direct effect of a developed sales and marketing strategy that you determine for you company. If you don’t think this is an effort you can manage by yourself, and you are fiscally able to do so, do not be afraid to reach out to people who are more experienced in the sales and marketing fields and can help you achieve your sales goals!
A certain amount of training is required so a new hire can be prepared for the responsibilities their job requires of them, as well as the new expectations of colleagues and supervisors, and a new company culture. This training period might need to be more extensive and rigorous for new graduates, especially those with little previous work experience or lack of diversity on their resume. This is not necessarily a bad thing, as training gives your employee a chance to develop the specific skills (both social and professional) needed to thrive in your workplace. It is great that you aren’t jumping to conclusions and are willing to give your new hires a chance: adjusting to a new job is not easy… especially your first job out of school.